Joby partnered with Dentsu Creative to identify 300 young, aspiring influencers keen on developing their careers as content creators.
Dentsu Creative is a global creative agency network within the larger Dentsu Group, designed to deliver modern, integrated creative solutions. They emphasize “Transformative Creativity,” aiming to drive growth for clients by connecting brand, content, commerce, and experience through data-driven insights. Through a custom, first-of-its-kind programme, they put out a call for young creators who have the drive to become powerful, responsible, creative voices in influencer marketing to join the Dentsu School of Influence through applications on Joby.
“At Dentsu Creative, we believe influence is a catalyst for advocacy. Influencers have the power to shape conversations, have lasting impressions on their followers and make societal impact. With that comes great responsibility. As the new generation of influencers enter social media channels as creators and thought leaders, we have a vision to provide these creators with a platform to maximize their income, produce content that is effective and navigate the responsibility that comes with being tastemakers. In response, we developed the Dentsu School of Influence, a custom, first of its kind programme for a collective of young creators”
What does the Dentsu School of Influence involve?
- Access to content production expertise
- Exposure to unique learning opportunities
- Connection to brands and brand teams
- Bespoke media training & learning
The School of influence is designed to identify, train, and empower 200 creators annually (100 per cohort) through a four-day intensive workshop. The program culminates in a graduation ceremony with the top 20 participants attached to ALWAYS-ON campaigns by Dentsu Kenya’s clients.