About Divine Cravings
Divine Cravings is a dessert shop that specializes in the art of baking, allowing customers to indulge their senses with a variety of sweet and savory treats.
Job Overview
Divine Cravings is looking for a highly skilled Digital Marketing Expert who can elevate their brand’s online presence and drive substantial traffic to their platforms. This role requires a strategic thinker with a proven ability to implement effective digital marketing strategies, create engaging content, and manage social media accounts to boost their business growth.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive traffic and grow the online business.
- Create, curate, and manage high-quality content for their social media platforms.
- Oversee and manage all social media accounts, ensuring consistent brand messaging and engagement with the audience.
- Monitor, analyze, and report on the performance of digital marketing campaigns, making data-driven adjustments as needed.
- Collaborate with the design and content teams to produce compelling marketing materials.
- Stay up-to-date with the latest trends and best practices in digital marketing and social media.
- Utilize analytics tools to track and measure the effectiveness of marketing efforts and suggest improvements.
- Plan and execute paid advertising campaigns on platforms such as Facebook, and Instagram.
Requirements:
- Proven experience in developing and executing successful digital marketing strategies.
- Strong understanding of content creation and its role in digital marketing.
- Hands-on experience with managing social media accounts and increasing engagement.
- Ability to drive traffic and grow an online business through various digital channels.
- Proficiency in using analytics tools to measure the effectiveness of marketing campaigns.
- Excellent communication skills and a creative mindset.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Minimum of 3 years of experience in digital marketing or a similar role.
If you are passionate about digital marketing and have a track record of driving online growth, we would love to hear from you. Please apply with your resume and a portfolio showcasing your previous work and achievements in digital marketing.