TapSwap is a blockchain company that allows its users to exchange crypto and fiat currencies in the simplest and most convenient way possible. We are a gateway to financial empowerment and community building in the African crypto space. We’re here to simplify crypto, educate our users, and build a secure and inclusive future in digital assets.
This role of Social Media Marketer will be developing and implementing comprehensive social media strategies that drive engagement, brand awareness, and community growth on our social media platforms.
This role reports to the Head of Marketing.
In this role, you will:
- Develop and execute social media strategies to promote our cryptoasset products and services
- Generate engaging and informative content, including posts, graphics, videos, and articles, related to cryptoasset trends, cryptocurrency market, blockchain technology, news, and our offerings.
- Foster and grow our online community by actively participating in discussions, responding to comments, and engaging with followers on various social media platforms
- Monitor social media performance, track key metrics, and analyze data to optimize strategies
- Stay up-to-date with cryptocurrency market trends, news, and developments so as to identify opportunities for content and engagement based on industry insights
- Ensure all social media content and promotions comply with relevant social media platforms on advertisement and marketing of cryptoassets, cryptoassets regulations and industry guidelines
- Support go-to-market plans for major product launches that require cross-functional support. Work with product, design, comms and marketing to deliver on these project plans across community channels
- Channels management across Instagram, X, Telegram, TikTok
- Any other duties that may be assigned by the supervisor
We are seeking someone who has:
- 3+ proven experience in social media marketing
- Exceptional written and verbal communication skills
- Creativity in content creation and a keen eye for design
- Ability to analyze data and use insights to drive strategy
- Graphic design skills are an added plus
- Experience in the fintech, finance/decentralized finance, financial services or cryptocurrency/ blockchain industry.
- Deep understanding of the cryptocurrency market and blockchain technology.
- Proven track record of successful social media marketing strategies and go-to-market strategies.
- Creative thinking and innovation in social media marketing campaigns and strategies.
- Knowledge of digital marketing channels such as PPC, SEO, social media advertising, and email marketing.
- Entrepreneurial mindset with a willingness to take risks and drive continuous improvement.
- Integrity, professionalism, and commitment to ethical marketing practices.
- Should be able to work under minimal supervision.
Priority will be given to individuals with a proven track record of pushing the envelope, thinking creatively and delivering world class software products.
Remuneration will be dependent on skills and experience, and we expect to be able to deliver an internationally competitive package, including health coverage.